HBO Max has officially released IT: Welcome to Derry, a chilling prequel series expanding the terrifying universe of Stephen King’s It.

The show explores the origins of the malevolent entity known as “It” and dives into the dark history of Derry, Maine. Fans of the franchise are already captivated by the storyline, which promises to reveal secrets unseen in the 2017 and 2019 films.

To promote the series, immersive red balloon activations have been staged in cities such as New York, Los Angeles, and Paris, giving fans a taste of the horror and suspense. The show aims to deepen the lore of the It universe, connecting past and present events while exploring the sinister forces lurking in Derry.

Critics have praised the series for its atmosphere and commitment to staying true to the source material. Horror enthusiasts are flocking to HBO Max to experience the terrifying journey firsthand.